Jeff Kwatinetz

Jeff Kwatinetz is an American attorney, talent manager and media proprietor. He is the former CEO of the Firm, Inc., a media production and talent management company in Santa Monica, California, and current COO of Cube Vision, a film and television production company he runs with his longtime business partner Ice Cube. He and Ice Cube are also the founders of Big3, a 3 on 3 professional basketball league.

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